CALIMA · CALIMA · CALIMA · CALIMA · CALIMA ·
CALIMA SUMMERWEAR
2025 · FASHION BRAND · SPAIN
BRANDING,VISUAL IDENTITY, AI-GENERATED IMAGES & VIDEOS
The Project
Calima is not a client project—it’s a creative experiment designed to push the limits of design and branding. Many brands have great ideas but lack high-quality visual assets, whether it’s professional images, videos, or even physical products. We wanted to prove that we could create everything we imagined, ensuring our work is never limited by what already exists.
Inspired by Mediterranean summers, Calima blends organic cotton and linen with bold fluorescent accents, balancing elegance and energy. Rooted in Barcelona’s local design scene, it embodies a modern yet approachable aesthetic, designed for effortless, sun-soaked comfort.
The Challenge
This project wasn’t just about branding—it was about creating an entire fashion universe. Without physical products, models, or locations, everything had to be carefully designed from scratch. The challenge was to use AI to craft a campaign that felt as authentic as any independent fashion brand, proving that technology can break creative barriers.
The Process
We started by imagining the fashion brand we’d want to buy, drawing from Mediterranean aesthetics, sustainability, and the spirit of Barcelona’s independent designers. Every detail was planned—the fabrics, the models, the locations, and the lighting—ensuring nothing was left to chance. Instead of working with pre-existing assets, we built everything from scratch with AI, refining each element through a mix of different tools, precision, and obsessive attention to detail. The result? Calima—a proof of concept that creativity has no limits.
The Impact
When we shared Calima on social media, many followers didn’t realize it was AI-generated and asked where to buy the clothes. This confirmed that high-quality AI visuals are not just experimental—they are a valuable tool for brands looking to create professional imagery, elevate their identity, and bring their creative vision to life, even if they don’t have many resources.
