INEXTENSO by AUCHAN · INEXTENSO by AUCHAN · INEXTENSO
INEXTENSO BY AUCHAN
2022 · ADVERTISING CAMPAIGN · MURALISM · ILLUSTRATION
The Project
Inextenso by Auchan, a fashion brand known for its accessible style, launched its new “Colorful” collection—an ode to color in all its forms. To bring this concept to life, we designed and painted two publicity murals, turning them into key pieces of the campaign. More than just a backdrop, the murals became an artistic statement, seamlessly blending into the collection’s vibrant aesthetic while serving as sets for photography and video production.
The Challenge
The murals needed to capture the energy and boldness of the «Colorful» collection while integrating seamlessly into the brand’s advertising campaign. But there was a unique twist—the murals had to appear as if they were being painted by the actors during the commercial shoot. This required careful planning and execution to create a dynamic and interactive visual experience, making the campaign not only visually striking but also engaging for the audience.
The Strategy
We developed a design that perfectly embodied the collection’s essence, using vibrant hues, fluid compositions, and a lively artistic style. Once approved, we took the creative process to the shooting set, where we painted the murals while coordinating closely with the production team. The biggest challenge was synchronizing our painting process with the filming schedule, allowing actors to “paint” sections of the mural on camera while ensuring the design progressed naturally.
The Impact
The result was a bold and immersive visual element that not only enhanced the campaign’s artistic direction but also added an authentic touch to the Colorful collection. These murals became more than just a background—they reinforced the brand’s identity and created a memorable, interactive advertising experience that resonated with the audience.
