MARYANA R · MARYANA R · MARYANA R ·
MARYANA COACHING WINGWAVE
2023 · BRANDING · VISUAL IDENTITY
The Project
Maryana Coaching Wingwave is a brand led by Maryana, a coach specialized in Ericksonian Hypnosis and Wingwave. Her approach focuses on working with the unconscious, subconscious, and conscious mind to support personal development. The project required a branding that conveyed both professionalism and warmth, reflecting the expertise of these disciplines while embracing the femininity and empathy that define Maryana’s practice.
The Challenge
The main challenge was to create a visual identity that balanced scientific credibility with an inviting and feminine aesthetic. The goal was to design a brand that emotionally connected with its audience while reinforcing the core values of trust, empathy, and professionalism. The branding needed to visually represent the different levels of the mind Maryana works with, while remaining elegant and approachable.
The Strategy
We began by researching Ericksonian Hypnosis and Wingwave to integrate their core principles into the visual language. The brand identity was built around organic shapes symbolizing the connection between mind and emotions, a soft color palette evoking calm and trust, and modern typography for a touch of elegance. The branding was applied across promotional materials and digital platforms, ensuring consistency and a strong presence.
The Impact
The result is a refined, emotionally resonant brand identity that positions Maryana Coaching Wingwave as both professional and approachable. The branding successfully reflects Maryana’s unique balance of scientific depth and personal warmth, creating a visual identity that speaks to her audience and strengthens her brand’s credibility.
