NATURAL · RESETEO NATURAL · RESETEO NATURAL · RESETEO
RESETEO NATURAL
2022 · Branding · Visual Identity
The Project
Reseteo Natural was a retreat experience designed to promote self-discovery, tranquility, and connection with nature. The project needed a distinct brand identity that reflected its core values while maintaining a subtle link to its origins. Vikini Studio developed a visual system that encapsulated the retreat’s essence, ensuring a cohesive yet independent identity.
The Challenge
The challenge was to create branding that felt cohesive yet unique, balancing calm, authenticity, and harmony with nature while standing out visually. The identity had to capture the essence of the retreat, making it instantly recognizable and emotionally resonant.
The Process
We started with an in-depth analysis of the retreat’s philosophy to develop a design that felt both organic and intentional. The identity featured hand-drawn graphic elements, an earthy color palette, and fluid typography, reinforcing the retreat’s focus on personal growth and connection with nature. Applied across both digital and physical materials, the branding ensured a seamless and immersive experience.
The Impact
The branding positioned Reseteo Natural as a premium retreat, resonating with its audience and generating high demand. The response was immediate, and the retreat sold out quickly, proving the impact of a strong, authentic visual identity.
