XAVIER MIGUEL · XAVIER MIGUEL · XAVIER MIGUEL ·
XAVIER MIGUEL · BUSINESS PSYCHOLOGIST
2025 · BRANDING · VISUAL IDENTITY · WEBSITE DESIGN · SPAIN
The Project
Xavier Miguel brings organizational therapy to Spain, combining psychology with business strategy to help leaders manage teams, resolve conflicts, and build stronger company cultures. The challenge was to position him as a unique figure in a field often dominated by traditional consultants and coaches.
The Challenge
Business psychology is still emerging in Spain, and most leadership professionals follow generic consulting models. The goal was to craft an identity that clearly differentiates Xavier and highlights his depth and structured approach.
The Strategy
We developed a brand that balances professionalism and authenticity, with a bold yet approachable identity, a strong visual system, and a website that reinforces his expertise. A tailored photoshoot and handcrafted corporate materials strengthen his positioning and credibility.
The Impact
Xavier Miguel’s branding positions him as a pioneer in organizational therapy, helping him stand out in a saturated market. His identity reflects a modern, human-centered approach that resonates with leaders seeking real, lasting change.
Photography:
Control Z Visual
